Dulcet
Unilever's Ice Cream Spin-Off2024
Everyday moments. Dulcet was created as the new home for Unilever’s ice cream portfolio, uniting household names under a parent brand, embodying the idea of “The Moments Company.” Our fondest associations with ice cream tie back to everyday rituals, whether sharing a cone in the sun, celebrating small wins, or enjoying a quiet treat at the end of the day. Dulcet honors those moments, shaping the sweetness of life’s simple pleasures.
While rooted in Unilever’s heritage, Dulcet establishes its own voice. The brand identity balances approachability with reliability, fluid and organic in form yet distinct and memorable. The rounded serif logotype conveys friendliness and ease, while a dynamic visual system flexes across contexts. It is playful and expressive in consumer touchpoints, with a refined and trusted presence in corporate and global settings.
At its core, Dulcet celebrates life’s simplest pleasures, the spontaneity of sharing, the connection of gathering, and the delight of ice cream itself.
Brand Identity
Strategy & Research
Experience Design
Verbal Identity
Naming
DURATION
2 Months
Simrit Brar CREATIVE DIRECTOROdduachi Sondjata BRAND STRATEGIST
Ramyatara Mullapudi DESIGNER
Dylan Vincent naming
Heather Liu experience designer
Kora Sotunda COPYWRITER
CLIENT
Siegel+Gale
At Siegel+Gale, I worked as part of the design team to bring Dulcet’s identity to life. I explored logo and form development rooted in Unilever’s heritage while carving out a distinct personality for Dulcet. I built a scalable visual system across digital and corporate applications, ensuring the brand could shift seamlessly between moments of play and professionalism.