Ramya is an Indian graphic and type designer based in San Francisco. She works on identity systems, printed matter, and interactive media. Her work is an iterative process that blends spontaneous creation with deliberate construction.
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Brand Identity Mumbai Dabba Project
VOiA
Dulcet
Stories of Us

InteractiveDichroic Play

UI/UXInherit coming soon

TypefacesTelugu Thalli coming soon

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©2025 Ramyatara Mullapudi

Dulcet

Unilever's Ice Cream Spin-Off

Brand Identity
NamingStrategy Voice
2024

Client: Siegel+Gale

Creative Director: Simrit Brar
Brand Strategy: Odduachi Sondjata
Naming: Dylan Vincent
Brand Voice: Kora Sotunde
Experience: Heather Liu
Design: Ramyatara Mullapudi

Dulcet fosters the beauty of everyday moments—unafraid to pause and recognize the experiences that shape our lives. Its identity balances warmth and reliability, inspired by Unilever’s fluid, organic forms while establishing a distinct presence. A rounded serif logo reflects approachability, while a dynamic visual system adapts across touchpoints—playful and expressive where it matters, yet refined and reliable when needed. As the parent company of some of the world’s most beloved ice cream brands, Dulcet embodies the joy, connection, and spontaneity found in life’s simplest pleasures.

Full Case Study (Strategy)