POIETO
2025–ONGOING
Poieto is an early-stage AI startup helping organizations implement responsible AI with accessible tools, training, and ethical data. I developed a brand system that positions Poieto as a digitally optimistic, human, and pluralistic citizen. At its core, the identity reflects Poieto’s role as both a gatherer of data and a builder of knowledge, empowering communities to shape a more creative and responsible AI future.
As Poieto grew from serving individual creatives to engaging larger organizations and enterprises, the brand needed to match its sharp, product-first experience. We built a visual system that could flex across audiences. Intentional in structure yet boldly creative in spirit.
Brand Identity
Brand Strategy
Verbal Identity
Website
Product
UI/UX
Christine Meinders FoundeR Ramyatara Mullapudi DESIGNER
Kirtana Kannan UX RESEARCHER
I define Poieto’s evolving visual identity, from brand system and visual language to scalable components and interactions that extended across product, marketing, and events. Collaborating with leadership, researchers, and external developers, I translate complex technology into concept-driven, clear visuals aligned with Poieto’s mission to nurture collective intelligence for a creative and responsible AI future.
An expressive, future-focused identity, designed for the real world.
The logo distills the brand into a single mark: a stylized “p” formed from the binary 1 and 0, representing data at its most fundamental level. Its soft curves balance the rigidity of binary structure, making data feel approachable. It invites us to see data differently, as knowledge shaped by people and communities.
Grounded in fragments, built for the collective.
Poieto’s identity is rooted in the principles of pointillism, a technique where small, distinct dots of color, when seen collectively, resolve into a larger image. Much like data itself, individual points carry little meaning in isolation, but together they form patterns of knowledge. This metaphor shapes both the visual system and the ethos of the brand: building AI that learns from living systems.
Evocative illustrations and information graphics extend this system, expressive yet precise, visualizing Poieto’s focus on collective intelligence. Translating living systems into optimistic, future forward depictions, these visuals highlight complexity without losing clarity. Point clusters and grid based layouts reinforce cohesion and motion, reflecting the logic of systems thinking.
For typography, Roobert, a geometric sans, pairs with Nanum Myeongjo and DM Mono, combining technical clarity with human warmth.
An expressive, future-focused identity, designed for the real world.
From product UI to AI/ML events and sales enablement, the system unifies experiences without excessive visual complexity. To support growth and consistency across the product and marketing site, I developed a scalable component library, custom animations and interactions throughout the experience.
Built to scale with intelligence.