POIETO
2025–ONGOING
Poieto is an early-stage AI startup helping organizations implement responsible AI with accessible tools, training, and ethical data. I developed a brand system that positions Poieto as a digitally optimistic, human, and pluralistic citizen. At its core, the identity reflects Poieto’s role as both a gatherer of data and a builder of knowledge, empowering communities to shape a more creative and responsible AI future.
As Poieto grew from serving individual creatives to engaging larger organizations and enterprises, the brand needed to match its sharp, product-first experience. We built a visual system that could flex across audiences. Intentional in structure yet boldly creative in spirit.
Brand Identity
Strategy & Research
Product Design
Website
Christine Meinders FoundeRCarey Crooks CHIEF PRODUCT OFFICER
Ramyatara Mullapudi DESIGNER
Kirtana Kannan UX RESEARCHER
Chris XXX DEVELOPER | CREATIVE CODER
Matt Asato-Adams ADVISOR
Michelle Gong ADVISOR
I defined Poieto’s evolving visual identity—from brand system and visual language to scalable components and interactions that extended across product, marketing, and events. Collaborating with stakeholders, the internal team, and external developers, I translated complex technology into concept-driven, clear visuals aligned with Poieto’s mission to nurture collective intelligence for a creative and responsible AI future.